When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client’s experience with you. In order…
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Category: Advice to Personal Trainers
Five Things Never to Say to a Personal Trainer
If you’ve been in the fitness industry long enough, you may field questions that would make any professional bristle. The following gems may seem somewhat…
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Diet Culture Lies Debunked
Diet culture is loud. It’s pervasive. It’s promoted and celebrated by individuals who are (mostly) not heavily credentialed and who make a linear connection between…
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The Magnitude of Experience: What We Can’t Learn in Books
Studying and passing exams, getting our continuing ed creds, and completing extra certs are all a part of our jobs as personal trainers. There’s one…
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How Toxins Can Cause Cellular Damage
Cellular energy is a must for athletic performance. Challenges to cellular energy include medications, work-every-day, and environmental toxins. Health depends on restoring cellular integrity and…
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How to Support Cellular Health: The Five “R’s”
Materials in our environment can have an alarming impact on our health: our food, our water, even home and personal care products all might be…
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5 Tactics to Get Fitness Clients Excited to Move
Motivation changes from day-to-day. Our clients (and we) all experience dips in motivation and there are days we just “don’t feel it”. That’s ok. It’s…
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Rules of Workout Programming that Social Media “Fit-fluencers” Don’t Know
Oh, the world of social media. There’s great content out there, but there’s also a lot of flabby science and quackery. Mostly, it’s promoted by…
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Notable Fitness Trendsetters and Trailblazers
Exercise trends are always evolving. If you look back over the years to where we are now, it’s been a wild ride of ups and…
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Motivational Messaging: Five Things Fitness Professionals Should Probably Stop Saying
As trainers, we are constantly looking for ways to encourage and motivate our clients, and one of the most common ways we do this is…
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Energy Vampires: How to Handle Clients That Drain Your Life Force
A career in personal training is no doubt far more challenging than most ever expect it to be, and one of the biggest reasons for…
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How to Start a Fitness Podcast
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts,…
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